When Drinking Is So Good: OM Wins Mercury Award for Work with Firefly Sweet Tea Vodka

OM recently won the Award of Merit for the Marketing Consumer Products category from the South Carolina Public Relations Society of America (SCPRSA) at the Mercury’s.  The recognition was for the national launch of Sweet Tea Vodka for Firefly Distillery.

Prompted by the release of their new product,  Firefly Distillery Co-owners Jim Irvin and Scott Newitt hired OM to help them build a marketing campaign with the intent to launch their product nationally, an exciting move toward the future for Firefly Distillery, which eventually led to the launch of four more flavors. OM successfully orchestrated national sponsorship opportunities and secured state-wide and national press, while still keeping in mind the importance of the company’s traditional Southern roots.